EVERLESS
marketing strategy & lead
©2018-2020
Marketing strategy & lead for EVERLESS, launching the world's first self-collapsible bag The SmartBag and selling out their first edition in one month.
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drafting a comprehensive marketing strategy based on the EVERLESS goals, analytics, trends and budget, including rebranding and new creative direction
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coordinating marketing and content based on the agreed strategy, including website relaunch and social media management
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managing and coordinating the EVERLESS launch in NYC, including the launch event and special NYC SmartBag edition
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managing and coordinating the EVERLESS launch in the Netherlands, including the launch event in Amsterdam at the Fashion For Good museum
other projects