Palanta
marketing strategy & lead
©2021-2023
Marketing strategy & lead for Palanta, including several bespoke campaigns to introduce and promote the novel idea of a sustainable fashion rental.
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drafting a comprehensive marketing strategy based on the Palanta goals, analytics, trends and budget
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coordinating marketing and content based on the agreed strategy, including website and social media management
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managing the second-anniversary campaign, including the Palanta magazine, campaign shoot and anniversary party
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managing the Loud Legacy campaign, including the campaign concept and planning, creative direction, photography, videography and copywriting
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managing and coordinating the campaign for The Circular Pop-up, including the campaign assets, influencer marketing, and social media activation
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pitching, implementing and coordinating the Rent My Wardrobe initiative with curated influencers
other projects