Palanta

marketing strategy & lead
©2021-2023

Marketing strategy & lead for Palanta, including several bespoke campaigns to introduce and promote the novel idea of a sustainable fashion rental.

  • drafting a comprehensive marketing strategy based on the Palanta goals, analytics, trends and budget

  • coordinating marketing and content based on the agreed strategy, including website and social media management

  • managing the second-anniversary campaign, including the Palanta magazine, campaign shoot and anniversary party

  • managing the Loud Legacy campaign, including the campaign concept and planning, creative direction, photography, videography and copywriting

  • managing and coordinating the campaign for The Circular Pop-up, including the campaign assets, influencer marketing, and social media activation

  • pitching, implementing and coordinating the Rent My Wardrobe initiative with curated influencers

other projects

get in touch .

get in touch .