creative marketing for purpose-driven brands & impact ventures

Martina Novakova is a creative marketing expert with more than ten years of experience. She primarily collaborates with responsible initiatives to help them develop comprehensive strategies and implement forward-thinking ideas. As a multidisciplinary creative with a strong business background, Martina embraces the unconventionally diverse nature of her work to continually elevate her distinct skillset to the next level. 

featured projects

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featured projects .

Fair Wear Foundation

  • filming video footage of two interviews and editing it into a short video about the RVO project, including a teaser edit

  • filming an interview and editing it into a short video about the HAKRO business case

RethinkRebels

  • drafting a comprehensive marketing strategy for 2023 based on the RR goals, analytics, trends and budget

  • coordinating the marketing department and content based on the agreed marketing strategy

  • managing the launch of the RethinkRebels Academy, including the CSRD webinar, email marketing and launch event at the New Optimist factory in Amsterdam

Kuyichi x MUMSTER

Studio Selles

  • filming and editing three campaign videos (1 horizontal, 2 vertical) in NYC

  • coordinating Kuyichi campaign shoot on several dates, including moodboard, research of locations and props

  • capturing and editing 30 behind-the-scenes photos of the Kuyichi campaign shoot

TOAIE

  • filming video footage and editing it into a short documentary film about TOAIE jewellery artisans based in the Bogota and Putumayo region, Columbia

  • capturing and editing 50 photos of the pop-up opening, highlighting all conscious brands participating in the pop-up

  • capturing and editing 10 photos of TOAIE earrings

Palanta

  • drafting a comprehensive marketing strategy based on the Palanta goals, analytics, trends and budget

  • coordinating marketing and content based on the agreed strategy, including website and social media management

  • managing the second-anniversary campaign, including the Palanta magazine, campaign shoot and anniversary party

featured projects

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featured projects .

From copywriting to marketing consultancy, Martina always thinks of the bigger picture to align all pieces of the puzzle with the underlying strategy and goals, merging her two greatest assets: proven business acumen and all-round creative expertise.

services

  • consulting on your business, marketing, and creative strategy based on product-market fit, value propositions, go-to-market strategy, KPIs, target audience and brand identity

  • leading and coordinating your marketing activities, content planning, social media or specific campaign

  • capturing and editing visuals of your next campaign, event, or interview

  • drafting and composing bespoke copy for your campaign, social media, website or magazine

  • managing and coordinating a specific project, photo/video shoot, or assisting during production

  • Rachel Cannegieter | RethinkRebels

    ”Martina is in a million with her work as our senior marketing manager. She crafted a sustainable marketing plan for 2023 and 2024, developed a clear KPI overview, and established a strong marketing calendar. She's a team player and keeps an eye on everyone's tasks within the marketing team. Martina's commitment to understanding our audience, launching successful webinars, creating inspiring content, producing multiple engaging videos for our campaigns and social media, and embracing new directions sets her apart.”

  • Sara Devenyi | Palanta & Billie Wonder

    “I've had the pleasure of collaborating with Martina since 2020. Initially assisting with my startup's PR and launch event preparations, our partnership quickly expanded due to her exceptional contributions. Over the past four years, Martina has consistently brought forth innovative marketing ideas and strategies, enriching our business development efforts and fostering key partnership collaborations. Her extensive network has proven invaluable, fueling our growth in both marketing reach and business opportunities. With Martina's expertise, we've successfully expanded our social following and customer base to approximately 10,000 members and followers. Beyond professional collaboration, I'm grateful to have formed a genuine friendship with Martina, and I look forward to continued success together.”

  • Lara Dijkstra | TOAIE

    “In February 2023, me and Martina travelled to Colombia for my brand, TOAIE. The idea was to make a documentary and shoot some amazing pictures of the work and the makers behind the brand. To get to see their beautiful craftsmanship and get to know them better. This documentary was everything and more I ever hoped for; Martina has an amazing eye for detail, great insights and point of views; she really was the right person to have behind the camera. The documentary is showing the people and their personalities, something I think is truly amazing and everything the brand stands for. Thank you so much for the hard work you put into this documentary; it really shows.”

  • Nicole Goszczynski | Fair Wear Foundation

    “Precision meets sensitivity. I had the pleasure of working with Martina on a video production for non-profit communications. Once Martina has her camera in her hands, she's focused, detail-oriented and efficient while at the same time making the people in front of the camera feel very comfortable with her calm and encouraging nature. Her communication throughout pre-, during and post-production was clear and timely, and she brought in her own ideas to ensure close alignment between the visuals and content. With Martina, your end product will bring to life your imagination.”

worked with

Open Supply Hub

RethinkRebels

MUMSTER

Fair Wear Foundation

COSH!

Remake

New Optimist

Kuyichi

TRIO Energy

State of Fashion

OJAI

ENSO Vintage

Lisa Marin

Studio Selles

Billie Wonder

Circularise

Lisa Goes Vegan

YoungYarn

Rhea

HAKRO

The Collection One

EVERLESS

Cradle2Cradle

hessnatur

The Swapshop

MYoMY

Any Jewelry

PastBook

get in touch .

get in touch .